‘A gym for the mind’. Foundations is an evidence-based B2B2C mental health app that offers a comprehensive library of exclusive, bite-sized tools and interventions designed to enhance mental well-being.

It was time to let users take matters into their own hands with a new journaling feature.

02
RESPONSIBILITIES
UX/UI Design
UX/UI Design
Research
Research
Company
Koa Health
{ SCROLL }
( 01 ) Overview

Foundations users needed a simple, intuitive tool for tracking their moods, creating journal entries, and reviewing them. Traditional methods of mood tracking can be hard to make a habit out of, time consuming and challenging to monitor a effectively.

We saw this as an opportunity to increase user adoption to encourage users to use the journalling feature as a "gateway" to the app, and to increase user engagement by encouraging users to return daily between the use of programs and activities.

( 02 ) Process : Discover

I collaborated with user research and specialists to gather insights on journaling habits and mood tracking, and reviewed competitors' strategies and visuals to identify strengths and gaps.

This combined research guided the foundational design for the mood tracker, aligning user habits with evidence-based practices.

( 02 ) Process : Ideate

I used research insights to define requirements for wireframes and designs, incorporating feedback from designers and stakeholders. I explored allowing users to easily log a mood, add quick journal entries, make these entries easily accessible and track the mood over time.

I used research insights to define requirements for wireframes and designs, incorporating feedback from designers and stakeholders. I explored allowing users to easily log a mood, add quick journal entries, make these entries easily accessible and track the mood over time.

( 02 ) Process : Concept Testing

Directing a concept study gathered user reactions, early product direction signals, and feedback on visual design, which aided me in choosing a direction. I explored user expectations for creating and retrieving inputs, revealing key preferences. We found that users wanted to add mood, have the option to add a written entry, expected to find results in the ‘my journey’ section.

( 02 ) Process: Proto Testing

With the feedback from the concept testing I was able to build prototypes to then test with our users. These prototypes allowed users to add mood, add an (optional) journal entry and retrieve entry.

(03) Solution

In the following iteration I addressed feedback received from user testing finally building something that allows users to not only add and retrieve journal entries but also tag their inputs and see the correlation of mood related to tags and see this graphed over time.

In the following iteration I addressed feedback received from user testing finally building something that allows users to not only add and retrieve journal entries but also tag their inputs and see the correlation of mood related to tags and see this graphed over time.

In the following iteration I addressed feedback received from user testing finally building something that allows users to not only add and retrieve journal entries but also tag their inputs and see the correlation of mood related to tags and see this graphed over time.

( 04 ) Wrapping Up

After 30 days we found there was a 5% increase in user adoption, and a 9% increase in user engagement.
Our users were happy.

A journaling feature may seem simple however it had it's challenges. As a concept it is quite ambiguous. Concept testing allowed me to re-focus the direction when I went a bit to far exploring ideas.

During this project I learned to combine user needs, scientific needs and business goals, and how to collaborate within a Design System and quickly align on key UI components.

After 30 days we found there was a 5% increase in user adoption, and a 9% increase in user engagement.
Our users were happy.

A journaling feature may seem simple however it had it's challenges. As a concept it is quite ambiguous. Concept testing allowed me to re-focus the direction when I went a bit to far exploring ideas.

During this project I learned to combine user needs, scientific needs and business goals, and how to collaborate within a Design System and quickly align on key UI components.

After 30 days we found there was a 5% increase in user adoption, and a 9% increase in user engagement.
Our users were happy.

A journaling feature may seem simple however it had it's challenges. As a concept it is quite ambiguous. Concept testing allowed me to re-focus the direction when I went a bit to far exploring ideas.

During this project I learned to combine user needs, scientific needs and business goals, and how to collaborate within a Design System and quickly align on key UI components.